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Tutorial: Adding products to your online store

OVERVIEW

The most important part of your online store are the products themselves. This is why it is very important to add descriptive and informative descriptions to your item. Also, search engines key in on this information and this document will go over optimizing your item listings for the search engines.

The time and care you take in adding your items will eventually determine your store's success.

HOW TO ADD PRODUCTS

First you'll want to login to your store's administration panel. This is located at http://www.yourdomain.com/store/admin.

 

 

 

To start adding products to your online store choose 'Catalog' from the menu bar and 'Categories/Products'.

 

We recommend breaking your store up into categories, this will give your users easy navigation of your website and allow them to find the products they need. You can have subcategories within a category for even more organization.

 

Here is the main Categories/Products page:

 

 

 

 

 

 

Logging into your online store admin panel

 

Choose Categories/Products from Catalog menu
Categories/Products Main Page


This main page is very simple to understand and will allow you to manage your store's items easily. You will be presented with a list all the categories and products in your store. To go into a category just click on the category name.

Also each category will have these icons associated with them. Here is a brief explanation of what these icons mean:

 
Status

You can set the status of your categories and products by clicking on the category or product's status icon. The green icon shows that the category or product is active and will be seen in your store. The red icon shows that your item is not active and this category or item will not be displayed in your store.

Action icons

These icons allow you to edit, delete or move your category or product. Click on the green 'e' icon to edit the details of that category or product. The red 'x' will delete that category or item (be careful!), and the purple 'm' will allow you to move the category or item to another location.

Meta Tag Icons

These icons show you if meta tags are defined for your items. Meta tags are an important step to getting your items listed on search engines and will be discussed later in this tutorial.

Linked Product Icon

This icon shows if you product is linked to another.


We recommend breaking your store up into categories, this will give your users easy navigation of your website and allow them to find the products they need. You can have subcategories within a category for even more organization. Categories show up as folders on your main page and you put your products inside the categories.

 

ADDING CATEGORIES

Begin by clicking the 'new category' icon to start adding a new category.

Category additions consist of these sections:
Category Name A descriptive but concise name for your category.
Category Description This will give the user a little more information about your category, usually a paragraph will suffice.
Category Image A picture that accurately represents the items in your category.
Upload to directory This is the folder on your webserver your image will be uploaded to. By default this is 'Main Directory', there is usually no need to change this unless you would like to.
Sort Order You can leave this blank to have default alphabetical sorting of your categories. Otherwise you can enter a numeric value and the categories will be sorted based on this value. Higher numbers are sorted first.

Just fill out the appropriate fields when adding a category and click 'preview'. Your picture will be automatically uploaded and you will view a preview of your category listing. Choose 'insert' to add this category to your store.

 

ADDING ITEMS

Begin by clicking the 'new product' icon to start adding a new product.

Adding products may seem like a daunting task but remember, most of the information listed below are just options. Options that are absolutely required are highlighted in orange.

Product additions consist of these sections:
Product Status Select if your product is in or out-of-stock.
Date Available You can just leave this item blank to default to today's date, or enter a future date for items that you are expecting to sell soon.
Product Manufacturer You can usually leave this item as 'none' unless you are selling products that people would also like to view by manufacturer. For example, if you are selling car audio equipment you might want to allow your brand-loyal customers to search by the product manufacturer (ie: Sony, Panasonic, etc.). If you feel this would benefit your users you can define product manufacturers by clicking on 'Catalog' in the menu bar and choosing 'Manufacturers'. Once they are defined, you can define your product's manufacturer by clicking on the appropriate manufacturer from the drop-down menu.
Product Name A descriptive but concise name for your product. Try and use the most descriptive name possible so user's can find your item when typing in keywords found in the product name.
Product is free? You can offer a product as free by selecting yes for this option. This may come in handy when offer a promotional item as free to promote traffic to your website. See our tutorial: Generating traffic to your store through promotions for more information on this.
Product is call for price? Select yes on this option if you want the customer to call to obtain the product price. This can be useful for big ticket items, or items where you would like to be involved in your customer's purchasing decision.
Product priced by attributes? You can leave this as no unless you have attributes for this particular item. We will discuss this below in the attributes section.
Tax Class This sets the tax class for your product. Since tax classes are predefined and usually necessary for your items, choose 'Taxable Goods' from this drop-down box.
Product Price (net) Enter the actual price you will be charging for this particular product here.
Product Price (gross) This is the price with taxes added in and is automatically calculated based on the net product price. You can just skip over this in your product entry process. Taxes will be assessed when your customer begins the checkout process and will not be collected if they are not located in your home state or a state you have a physical presence in.
Product is virtual? Virtual items are products that do not require any shipping information to deliver the product (ie:software downloads or memberships) Most stores sell physical products so the default selection of 'No, shipping address required' can be left selected.
Always free shipping? Can be set to yes to provide free shipping for this item. This may come in handy as a promotional offer to promote traffic to your website. See our tutorial: Generating traffic to your store through promotions for more information on this.
Product quantity box shows? This will determine if the product's quantity box will be displayed to your customer. This is basically a personal preference so select accordingly.
Product Qty Minimum This is the minimum quantity of the product a customer must buy. Useful when offering items at wholesale and a minimum quantity purchase is required. Usually this can be left at 1 for normal purchases.
Product Qty Maximum This is the maximum quantity of the product a customer must buy (ie: limit 5 per customer). Useful when offering promotional items and a maximum purchase limit is set. Usually this can be left at 0 (unlimited) for normal purchases.
Product Qty Units Usually this can be left at 1 for normal purchases.
Product Qty Min/Units Mix This can be left as 'yes'.
Product Description Enter detailed product information here.

Since customers cannot actually hold and examine your store's products it is important that you provide your customers with detailed product specifications and description of your store's items.

Also the more descriptive a description, the more the search engine's will have to key in on. See our tutorial: Optimizing your product listings for search engines.

Product Quantity This is the quantity of product you have on hand to sell.

Our store handles your inventory through this feature. You can track which items are selling well, how many items you have left in stock and when to reorder products with this value.

Drop shippers: Since you do not actually have an on-hand inventory we recommend setting this item at something high (ie: 100 units) and update as necessary.

Product Model The model number of your product. We recommend using the manufacturer's model number as this will help your customer's verify they are ordering the proper model easily and also allow you to easily reorder your items (since you and your supplier's model numbers will be the same).
Product Image This is the picture that will be displayed for your item. Just click the browse button and locate the picture file on your hard-drive. This image will automatically upload when you submit this product.
Product URL No entry needed here.
Product Weight The items shipped weight. It is important that you enter your product's weight because it will be used to calculate UPS shipping prices.
Sort Order You can set this value to change the default sorting order of your products. Products with higher sort orders will be shown before those with a lower sort order value. For example: Products with a sort order of 2 will be shown ahead of those with a sort order of 1. You can leave this blank to use default alphabetical sorting.
Upload to directory This is the folder on your webserver your image will be uploaded to. By default this is 'Main Directory', there is usually no need to change this unless you would like to.
Overwrite existing image? If you are modifying your products image make sure this is set to yes to overwrite the product's old image.

Just fill out the appropriate fields when adding your products and click 'preview'. Your product's picture will be automatically uploaded and you will view a preview of your item. Choose 'insert' to add this product to your store.

 

It's a pretty simple process but the above general description might be a little daunting so click here for a step by step example of adding a product to your store.

 

See all our tutorials at the Online Store Tutorial Homepage at http://storefaq.pangeawebhosting.com.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Click on the new category icon

 

 

 

 

 

 

 

 

 

 

 

 

Click on the new product icon
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